I posted this on twitter too, and apparently the children who are doing sign language in the advert are signing the wourd "trouble"

It actually starts with his Uncle..hang on. just so you can see where Im going.. this is what started me..

https://www.building.co.uk/comment/a-guy-called-gerald/3081333.article

Ronson is one of British construction’s most important clients, and one of British business’ most notorious figures. His company, Heron International, started as a furniture business run by his father. Ronson joined in 1954 aged 14 and became a partner in 1957. Then, by bringing the first self-service petrol stations to the UK in March 1966 and steering the business towards property development, he built it up to be one of Britain’s largest companies by the eighties.

But the success was short-lived. In August 1990, Ronson was convicted of conspiracy, false accounting and theft for his part in the Guinness share-trading fraud. He was fined £5m and spent six months in prison. Not long after, Heron collapsed with debts of £1.6bn owed to 82 banks and 15,000 bondholders.

https://www.lawteacher.net/free-law-essays/company-law/guinness-share-scandal.php

Guinness Affair : Precusor to kiddy trafficking??

Ernest Saunders :

The Guinness share trading fraud was one of the most famous British business scandals of the 1980s. Guinness shares were to be inflated in order to assist its takeover by the Scottish drinks company Distillers. Ernest Saunders, Gerald Ronson, Jack Lyons and Anthony Parnes were the perpetrators of this crime. They planned to raise the share price of the Guinness in order to win the bid of takeover of Distillers. They paid out indemnities to the companies who were part of the scheme and other awards were paid to the companies that supported them in the scheme. All four were convicted of dishonest conduct of share support in the Guinness Affair.

https://www.nytimes.com/1990/08/28/business/ex-guinness-head-guilty-in-fraud.html

Guinness directors showed 'contempt for truth' Friday, November 28, 1997 http://news.bbc.co.uk/2/hi/business/34910.stm

"Mr Saunders was convicted of false accounting, theft and conspiracy, in 1990. But his five-year sentence was halved on appeal. He was released from open prison after serving only 10 months when doctors said he was suffering from Alzheimer's disease, a permanent condition. At the time of his appeal, a psychiatrist said he was unable to recall three numbers backwards and did not know who was President of the United States. Mr Saunders health subsequently improved but his advisers denied he had made a "miraculous recovery" from Alzheimer's disease, suggesting instead his illness while in prison was stress-related. Mr Saunders has since carved out a lucrative consultancy career while at the same time negotiating his £75,000 annual pension from Guinness. " Also jailed were stockbroker Anthony Parnes and tycoon Gerald Ronson, head of the Heron empire, who had agreed to buy Guinness shares as part of the illegal share-support operation.

Mr Saunders was supported by the cream of the City establishment during the Distillers bid. Guinness's lawyers were Freshfields, merchant bankers Morgan Grenfell and Henry Ansbacher were also on hand, and the brokers were Cazenove, the most blue-blooded of City firms. Lord Spens was forced to resign as Chief Executive of Henry Ansbacher - but was later acquitted of fraud.

Gerald Ronson : Gerald Maurice Ronson, CBE (born 27 May 1939) is a Jewish business tycoon and philanthropist. He is the Founding Chairman of the Jewish Community Security Trust, Vice-President of the NSPCC and President of JCoSS Ronson was appointed Commander of the Order of the British Empire (CBE) in the 2012 New Year Honours for charitable services, notwithstanding his convictions

https://www.building.co.uk/comment/a-guy-called-gerald/3081333.article Ronson is one of British construction’s most important clients, and one of British business’ most notorious figures. His company, Heron International, started as a furniture business run by his father. Ronson joined in 1954 aged 14 and became a partner in 1957. Then, by bringing the first self-service petrol stations to the UK in March 1966 and steering the business towards property development, he built it up to be one of Britain’s largest companies by the eighties. But the success was short-lived. In August 1990, Ronson was convicted of conspiracy, false accounting and theft for his part in the Guinness share-trading fraud. He was fined £5m and spent six months in prison. Not long after, Heron collapsed with debts of £1.6bn owed to 82 banks and 15,000 bondholders. Ronson says that to this day he doesn’t quite know how he pulled his life back together. Certainly, he was helped by friends in high places. He borrowed money from Bill Gates, Rupert Murdoch, communications billionaire Craig McCaw and other wealthy acquaintances to accumulate enough capital to get back into the game.

Relating.. The Ronsons. The Rifkinds and the Brittans. https://wideawakegentile.wordpress.com/2014/05/23/we-are-family/ Leon Brittan, Baron Brittan of Spennithorne QC, PC, DL (born 25 September 1939, North London) is a British politician, former Conservative Member of Parliament and barrister, as well as former member of the European Commission and former Home Secretary of the United Kingdom. Leon Brittan - > http://www.drsallybaker.com/tag/leon-brittan/

Sir Malcolm Leslie Rifkind, KCMG, QC, MP (born 21 June 1946) is a British Conservative Party politician and Member of Parliament for Kensington. He served in various roles as a cabinet minister under Prime Ministers Margaret Thatcher and John Major, including Secretary of State for Scotland (1986–1990), Defence Secretary (1992–1995) and Foreign Secretary (1995–1997). He is the first cousin of the Brittans Gerald Maurice Ronson, CBE (born 27 May 1939) happens to be another Jewish crook a member of the entirely Jewish white collar criminal gang the “Guinness Four” Ronson became known in the UK as one of the “Guinness Four” for his involvement in the Guinness share-trading fraud of the 1980s, along with Ernest Saunders and occasional business associates Jack Lyons and Anthony Parnes.

Nephew of businessman Gerald Ronson - > Mark Ronson. His mother Ann is a second cousin of Sir Malcolm Rifkind, the Kensington and Chelsea MP who was a key member of the Thatcher government in the Eighties and Nineties.Ann and Sir Malcolm’s grandmothers, sisters Hannah and Nechama Hoffenberg, fled Russia around the turn of the 20th Century with their cousin Rebecca Lipetz and settled in Edinburgh. When he was eight years of age. Living on the Upper West Side of Manhattan, he counted Sean Lennon, son of John Lennon and Yoko Ono, among his childhood friends He was married to : Joséphine de La Baume : Her French father, François, is an investment banker and the owner of the Théâtre de la Pépinière. Her Swiss mother, Anne (née Salmanowitz), is the executive director of the Marcel Bleustein-Blanchet Foundation. Her grandfather is Grégoire Salmanowitz, owner of the world’s largest freight-inspection company SGS

Then there's more info on the other Guiness conspirators.... but havent finished that yet.. Jack Lyons - https://en.wikipedia.org/wiki/Jack_Lyons_(financier) With a mutual interest in musical endeavours, Lyons became acquainted with the Conservative Party Prime Minister Edward Heath, and remained close to his successor as Conservative leader, Margaret Thatcher. Lyons was accused of having used his personal friendship with Prime Minister Margaret Thatcher to ensure the Guinness brewing group's offer for Distillers in 1986 was approved by the Office of Fair Trading. Thatcher replied to a letter from Lyons saying the matter would be passed to the minister then responsible, Paul Channon. The bid was subsequently unblocked.