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letsdothis1 ago

Madeleine McCann and Bell Pottinger

The McCanns reportedly paid PR agency Bell Pottinger £500,000 to keep the case in the media spotlight.

https://www.facebook.com/groups/253706621672502/permalink/416966728679823/

Alex Woolfall, Head of Risk for international PR company Bell Pottinger, arrived 4 May (helped to edit Gerry McCann’s photos before putting them on a disc for the PJ)

Mark Warner, the holiday company at the centre of the Portuguese story, is using the Bell Pottinger Group for help with the crisis.

To that end, a string of public-relations people arrived in Praia da Luz, deeply resented by the local police, who saw the media attention as counterproductive.[ Alex Woolfall of the British PR firm Bell Pottinger, representing Mark Warner Ltd, dealt with the media for the first ten days, then the British government sent in press officers. This was unprecedented. The first was Sheree Dodd, a former Daily Mirror journalist, then Clarence Mitchell, director of media monitoring for the Central Office of Information.