Alright then old-timer, here's the lowdown: it isn't about being cool, or swanky. "Dope shit" is icing on the cake, but it's mainly a rhetorical device, and not the main point. The main point is being concise. We live in the information age, and as a survival mechanism, people have developed short attention spans.

Know how you have fifteen seconds to make an impression during a job interview? Well, the same rule applies to everything nowadays. Nobody actually reads the "fake news" disinfo by the Washington Post or New York Times. They read the title, and maybe skim the body of the text, but that's it; they were convinced at "Fake News". After that, their brains turned off. The rest didn't matter.

Our users are a bit fool-hardy. They eschew popularizers like Milo Yiannopoulos, and think they need to make unwieldy posts full of facts. That's useful for people /who are already sold/. What we really need right now is bait, to make people listen.

Posters work great because they introduce someone to a shocking fact. Nobody has time to shut that fact down; it's staring them right in the face, the same way NYT headlines do.