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51rH0n3y84d93r ago

You stand at a fork in the road. Do you go to advertisers or do you use the value-for-value strategy? Lookup the NoAgenda Show and see how they ask for donations every episode; this is meant for an overall understanding that format will not work for a web site obviously.

To get an idea of the value-for-value strategy applied to a website, look at free republic. This is one of the oldest and most fugly websites known to man (and so resistant to change as they banned me for attempting to share a plug-in to show proper threads), but every quarter they raise well above your operating costs and their overhead is far lower than yours.

The rough strategy they use is: 1. Do a mass fundraising every quarter, displaying a donation amount bar in place which is manually updated. 2. After a couple of weeks, they roll out the 'monthly' donations to the bar. 3. Until the goal is reached, native ads are displayed. The native ads are both on the page and comments telling people to cough up the money.

If you're going to be successful, you either need to sell the users or get used to asking for money. Listen to a NoAgenda donation segment or two and listen to their pitches and segues. Their arguments revolve around that advertisers seek to control the content around their ads and John and Adam have seen this all throughout their careers.

If you'd like to discuss more offline, please PM me.