From @lamplight 's comment:

Look at the financial statement from 2017 and the partners (Google, Twitter, Facebook, Disney Worldwide Services, etc).

Disney Worldwide Services ... 'Disney is an important supporter of NCMEC's online safety program NetSmartz'.

NetSmartz https://www.netsmartz.com/

Netsmartz is a full service IT company with a wide range of services and solutions.

Portals: LearnSmartz; HRSmartz; HelpDeskSmartz; Dynamics 365 Portals

Welcome to NetSmartz Workshop - Family Online Safety Institute ...Holly Hawkins of the National Center for Missing & Exploited Children (NCMEC) talks about their NetSmartz® Workshop https://www.fosi.org/good-digital-parenting/welcome-netsmartz-workshop/

The Family Online Safety Institute (FOSI) is an international nonprofit organization. It is registered as a 501(c)(3) tax-deductible nonprofit charity in the United States and a registered charity in the United Kingdom. FOSI was founded in February 2007 by Stephen Balkam, who had created the Internet Content Rating Association (ICRA).[1] FOSI is chaired by Dave Pierce, Vice President of Public Affairs, NCTA

Stephen Balkam https://en.wikipedia.org/wiki/Family_Online_Safety_Institute

Balkam sits on the Facebook Safety Advisory Board [3], the Snap Safety Advisory Board, a member of the Future of Privacy Advisory Board, Twitter's Trust and Safety Council and the Congressional Internet Caucus Advisory Committee (ICAC).[4] Balkam is a moderator of the Aspen Institute's Socrates Program and has led seminars in Aspen, CO as well as in Spain, Serbia and Japan..

..In 1994, Balkam was named the first Executive Director of the Recreational Software Advisory Council [10] which created a unique self-labeling system for computer games and in 1996 launched RSACi – a forerunner to the ICRA website labeling system.[11] Balkam was invited as a representative of the RSAC to the first and subsequent White House Internet Summits during the Clinton Administration.