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MeatballPizza ago

"Pizzagate" was in wide use pre-NYT. It began on Reddit (The_Donald and later a specific thread dedicated to "Pizzagate" which was axed a few weeks in by Reddit). It was also active on 4chan. It was all an outgrowth of the "Spirit Cooking" discussions.

This was a Vietnam-style guerilla political warfare effort. Hillary was attacked with a number of funny memes (one highlighting her desire to have women register for the draft and serve in the military via a draft) and weaponized conspiracy theories.

There were great visuals with Spirit Cooking. Those could be memed and shared on facebook, 4chan, reddit, and emailed around. There was no way Hillary/Podesta could explain Satanic rituals as "art" to middle America. There was nothing they could say. Their rejection of legitimate questions was gasoline on that fire.

Then they really had no explanation for the Instagram photos and comments. So the stories ignored it. The memes and images circulated and there were no real explanations. The Podesta emails (his personal emails) with the odd pizza language had no real explanation. The art collection John's brother had was also repulsive and great images to win over voters.

This was a political 'shock and awe' campaign that spread like wildfire. It was particularly effective keeping African-American voters from showing up to support Hillary. Their record-shattering Obama turnout got him elected the second time around as that was a close race.

NYT denying it and Snopes, etc. debunking just showed they were part of the conspiracy. That's the beauty of a great conspiracy theory: if you deny it, you're part of the conspiracy.

Realizing how effective it was, Podesta decided to create their own conspiracy theory when they lost. Election night the great Russian Conspiracy Theory was born and we've been stuck there with the MSM ever since. There's no evidence the Russians ever hacked anything (DNC refused to hand over the servers; Lisa Page now says China did the actual hacking), but it doesn't matter. If you question our FBI/CIA, then you're part of the conspiracy. You're supporting the enemies of America. A plausible conspiracy theory as a political weapon.

Matt_Helm ago

Brilliant analysis you nailed it perfectly well done.