There should NOT be a link to Voat or a stated connection to Voat if people decide to do this. Voat has too much baggage and that will be the first thing the MSM will focus on if you advertise it.

You should instead create a non-partizan, and non-vulgar (no cussing or slurs) website to point them to. Make it look and sound professional, something people would not be afraid to share with friends. As much as I like how Voat has helped with PG, I never share it with friends due to the stigma.