Browsing soap place's website, it looks like the name was chosen intentionally for a creepy vibe. I wouldn't jump to conclusions just based on the name.

However, at least where I'm from, artisan soap places are typically one to two person gigs done on the side. This place lists a ton of employees and half their stock is sold out. Might be worth trying to find info on the business like reported sales or income, if possible. May not lead anywhere, but could reveal something that doesn't quite fit.

Wouldn't hurt to archive their site if someone knows how. I'm intentionally not linking to it, but Google will take you right there.