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Thisismyvoatusername ago

It may have become more popular on the Internet more recently than 2000 (and with a slightly different meaning), but they no doubt were using it pretty much in its original form. It is not as though the word was never used or understood before the internet and chan culture.

MyOnlyAccount ago

It is not as though the word was never used or understood before the internet and chan culture.

Which is why a carefully phrased my post.

The term Meme War though came into popular usage in 2016 though, which is the main point here. They were advanced enough with memes to be using them as a political movement as late as 2000