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Shizy ago

It's called the "camp fire" because that is the name of the area where the fire originated:

https://www.google.com/amp/s/www.sfgate.com/california-wildfires/amp/Why-is-it-called-Camp-Fire-name-Butte-County-destr-13380824.php

It's pretty common to name fires this way.

Jimipickle ago

Geographical location that is easily communicated to all emergency personnel. That is all it is. Not that it is the cause but a known location.