(Persian: اسحاق لاریان , born March 28, 1954) is an Iranian-born American billionaire businessman, and the chief executive officer (CEO) of MGA Entertainment, the world's largest privately-owned toy company.
How L.O.L. Dolls Became the Dopamine Hit of a Generation - Meet the man behind the $5 billion toy juggernaut.
Larian was also worried that Bratz had fallen out of popularity. The crop-top and platform shoe-wearing dolls were huge in the early aughts but had left the spotlight due to changing consumer tastes, as well as a particularly bruising report from the American Psychological Association that accused Bratz of sexualizing young girls.
Larian needed a win, and that night, he decided to browse YouTube and explore product-reveal videos he’d heard his kids talk about.
“My children said, ‘Do you know about this iPhone unboxing?’” Larian said from M.G.A.E.’s headquarters one recent fall afternoon. “I go on YouTube and put in ‘Apple iPhone unboxing’ and, oh my God, they were right. I thought people were crazy, frankly, for doing that. Then I typed, ‘toy unboxing.’”
A lightbulb went off.
Larian went straight to his design team with direct orders: “I said, ‘We need to make the ultimate unboxing toy.’”
The M.G.A.E. creative team’s response, L.O.L. Surprise! dolls, are pint sized, candy colored and have impossibly huge eyes, which makes them look like something out of an acid trip. They come with stylish hairdos, as well as varying accessories, like a handbag, coffee cup or headband.
But the toy’s cuteness isn’t its only wow factor. L.O.L. Surprise! dolls come inside opaque packaging, so kids don’t know what they’re getting until the toy is fully unwrapped. Each accessory — which typically number seven to nine, but can go into the dozens — is also hidden in its own layer of packaging, making the unwrapping an experience. The dolls, which target the 4 to 14 age range, also have different functions like squirting water or secret skin designs that are — surprise! — revealed after being placed under water.
Larian’s late-night inspiration spawned a sensation — one of the most popular toys of the last decade. $4.4Billion.
“Kids today want surprises,” said Stephen Pasierb, chief executive of the Toy Industry Association, an American trade organization. “They live in a world where everything is online, they know what to expect anywhere they go, and so they crave the mystery of experimentation.”
Much to the chagrin of parents who are bewildered by the trend, many children today would rather watch YouTube kids unwrap products than play with toys of their own. The videos can be addictive because they have the potential to stimulate areas of the brain that cater to reward, noted Richard Freed, Ph.D., a child and adolescent psychologist and the author of “Wired Child: Reclaiming Childhood in a Digital Age.”
“The unboxing trend capitalizes on the anticipation humans have when they want something,” Dr. Freed said. “It’s not as much about the reward as it is the excitement of the reward that can trigger the dopamine.”
Jackie Breyer, the publisher of Adventure Media Group, which puts out several toy magazines, said L.O.L. Surprise! products have thrived precisely because they are YouTube bait.
This helped spread the word and let the toy get swallowed up and spit out by YouTube’s algorithm as well.
Not that M.G.A.E. has left marketing solely in the hands of influencers. The company launched a YouTube channel of its own when it debuted L.O.L. dolls in December 2016, and it’s amassed upward of 1 million subscribers (although some of its unboxing videos draw more than 6 million views). An unboxing experience on M.G.A.E.’s YouTube channel often includes brushing the dolls’ hair, petting them and other A.S.M.R.-heavy triggers that have become popular on social media.
L.O.L. Surprise!’s YouTube play is a perfect example of how toy companies today sidestep marketing boundaries that the Federal Communications Commission put on children’s television programming in the ’90s. Unboxing videos, which are often created or sponsored by toy brands, are frequently how children learn about products.
“My kids are practically raised on YouTube and so they knew about L.O.L. before I did,” said Joanna Cox, a mother of three living in Washington, D.C., whose 7-year-old daughter, Helen, owns almost 30 L.O.L. dolls. “My kids zone out for hours while I try to get stuff done, and then they say, ‘Hey, Mom or Dad, I want the toys that I watched.’”
“I’ve seen videos of adults who dress up as princesses and make content for kids, and I find that to be really creepy!” Kotler said. “I’d much rather have my kids watch children playing with L.O.L. dolls. That feels safer.”
Larian said he continues to scour YouTube to see what kids like, but also gets intel from his 2-year-old grandson, Lev. (Coincidentally, Lev isn’t allowed screen time. Jasmin Larian, founder of fashion label Cult Gaia who is Isaac’s daughter and Lev’s mother, said she’s opposed to screen time because she knows how “addictive” it can be.)
“There’s going to be new trends, but we are like a chameleon,” he said with a big grin. “We will change for them.”
In a world where babies run everything, little Rockers rebel against nap time and Teacher's Pets become class presidents with "Free Pizza Fridays!" In this world, all work is play and nothing is dull cuz it's all a lil' surprising and outrageous!
Guys I'm sorry to post in here but I don't have enough point to submit a discussion and I need some help!
Okay so I know a Carp Fisher who has made some fucking weird comments in the past about young girls'.
My question is does anyone know of any link for pedos to carp/Carp fishing?
Carp are bottom feeders (could mean something, could mean fuck all)
Could carp stand for Child Abuse and Rape Pornogrophy?
Too simple? Idk!
Looking at this guys Instagram following he follows this particular handle - nastasia_vlobovina
When I first looked at her profile she had 0 posts 5k followers and had a story up of a baby's face, it didn't look particularly happy but that again could mean something or nothing but it definitely creeped me the fuck out.
Going onto who she follows and who follows her, it's almost all carp fishers and (seemingly) profiles of youngish kids, who either do or don't fish and a lot of female accounts promoting their pornographic sites and WhatsApp numbers. Plus a few random businesses, cafes etc. I feel like there is something here, if you look at the following you might see what I mean.
There was adult humor that would go over the kids heads and parents would laugh at and there is this. It's like. they are clearly trying to overstimulate children in a sexual way.
Anyone able to recreate this ice water trick with this doll? If so, I'll give this the New Evidence flair. There's a good possibility this is someone trolling us, though.
@Vindicator - This company has a history of making very sexually suggestive dolls for little girls, the recent posts on twitter seem legit. I have been researching the (deep state) since 2007, and #pizzagate since day 1.
These are "blind bag" toys . And have been set up as a "trend". I have a bad feeling these are legit, and this company is part of (((them)))
My friend has a 3 year old daughter who has one of these dolls. I was telling her about the troll doll and this post. I remembered it wrong and thought they were Bratz dolls. She said she didnt have Bratz but her daughter had one that she was creeped out about because the mouth stayed open "like a sex doll". She brought out an LOL Doll- and I flipped.
We immediately tested the ice water trick and the doll came out with a fishnet / two piece body suit lingerie looking outfit.
siegnagel ago
I hate those LOL and OMG dolls. I finally gave in and bought my 8 year old one for her birthday. Looks like a fucking hooker.
ORDOTEMPLIINTERNETIS ago
The LOL dolls show has pizza gate symbolism....
https://www.youtube.com/watch?v=BFoURoCeT_k
ORDOTEMPLIINTERNETIS ago
America’s most popular doll is being counterfeited. L.A. toymaker MGA wants to know who’s doing it
https://www.latimes.com/business/la-fi-lol-surprise-tomtop-20180719-story.html
ORDOTEMPLIINTERNETIS ago
https://static01.nyt.com/images/2019/12/17/multimedia/17-parenting-LOL1/merlin_165750795_642b4b50-77fd-4ba8-8a78-1ba763e3cd7a-superJumbo.jpg
Isaac Larian CEO MGA
https://en.wikipedia.org/wiki/Isaac_Larian
(Persian: اسحاق لاریان , born March 28, 1954) is an Iranian-born American billionaire businessman, and the chief executive officer (CEO) of MGA Entertainment, the world's largest privately-owned toy company.
How L.O.L. Dolls Became the Dopamine Hit of a Generation - Meet the man behind the $5 billion toy juggernaut.
ORDOTEMPLIINTERNETIS ago
POdPatriot ago
And the doll's mouth - OMW!
Scanning the comments on Twitter, it looks like people bought this doll unaware that it changed when placed in ice water?
POdPatriot ago
This takes disgusting to a new level! THIS is what they want for our children. May God help us.
Mil_Spec ago
https://m.facebook.com/lolsurprise/videos/1567709696716650/
Official Webisode "Eye Spy Episode 4: Pyramids and Pizza"
"slice of life pizza cafe"
Mil_Spec ago
Official Product Line Description:
https://web.archive.org/web/20200815003539/https://www.mgae.com/brands/lol-surprise
Tired8 ago
Guys I'm sorry to post in here but I don't have enough point to submit a discussion and I need some help!
Okay so I know a Carp Fisher who has made some fucking weird comments in the past about young girls'.
My question is does anyone know of any link for pedos to carp/Carp fishing?
Carp are bottom feeders (could mean something, could mean fuck all)
Could carp stand for Child Abuse and Rape Pornogrophy?
Too simple? Idk!
Looking at this guys Instagram following he follows this particular handle - nastasia_vlobovina
When I first looked at her profile she had 0 posts 5k followers and had a story up of a baby's face, it didn't look particularly happy but that again could mean something or nothing but it definitely creeped me the fuck out.
Going onto who she follows and who follows her, it's almost all carp fishers and (seemingly) profiles of youngish kids, who either do or don't fish and a lot of female accounts promoting their pornographic sites and WhatsApp numbers. Plus a few random businesses, cafes etc. I feel like there is something here, if you look at the following you might see what I mean.
Any help is massively appreciated, thank you
ORDOTEMPLIINTERNETIS ago
DM I'll try to help
Mad_As_Helll ago
LOL Surprise in general is disturbing, not to sound like a prude but it’s all weirdly sexualised and totally inappropriate for its target age group
FortyFourFore ago
There was adult humor that would go over the kids heads and parents would laugh at and there is this. It's like. they are clearly trying to overstimulate children in a sexual way.
Vindicator ago
Anyone able to recreate this ice water trick with this doll? If so, I'll give this the New Evidence flair. There's a good possibility this is someone trolling us, though.
qbabygirl ago
Here is a video of a Mom dipping several in ice water, revealing lingerie and devils tails.
https://www.nzherald.co.nz/lifestyle/news/article.cfm?c_id=6&objectid=12356803
Mil_Spec ago
@Vindicator here's a second, independent video:
https://m.youtube.com/watch?v=nbXPmSifjaE
Please flair this post.
Vindicator ago
Excellent evidence verification. Flaired!
Mil_Spec ago
@sAVAgeBeastN
sAVAgeBeastN ago
@Vindicator - This company has a history of making very sexually suggestive dolls for little girls, the recent posts on twitter seem legit. I have been researching the (deep state) since 2007, and #pizzagate since day 1.
These are "blind bag" toys . And have been set up as a "trend". I have a bad feeling these are legit, and this company is part of (((them)))
God Bless all Patriots & and Show US Truth.
Mil_Spec ago
Official? LOL site confirms color change
https://www.lottalol.com/lol-doll-changes-color
Mil_Spec ago
Snopes confirms:
https://www.snopes.com/fact-check/lol-surprise-dolls-water/
https://m.youtube.com/watch?v=wKAmXCggE34
^Surprise Lol Commercial shows a water-color change @ 14 seconds
ORDOTEMPLIINTERNETIS ago
My friend has a 3 year old daughter who has one of these dolls. I was telling her about the troll doll and this post. I remembered it wrong and thought they were Bratz dolls. She said she didnt have Bratz but her daughter had one that she was creeped out about because the mouth stayed open "like a sex doll". She brought out an LOL Doll- and I flipped.
We immediately tested the ice water trick and the doll came out with a fishnet / two piece body suit lingerie looking outfit.
THIS IS NEW EVIDENCE @Vindicator !!!
Vindicator ago
You should see if she can send you a video og the ice water trick to post.
ORDOTEMPLIINTERNETIS ago
I should have videoed - but It was so obvious and is even advertised, I didn't think we really needed more evidence.
I will get video when I visit next week. Know what the best (most anonymous) video sharing upload site is for this type of video from my own phone?
Vindicator ago
@mil_spec found a video
Mil_Spec ago
https://voat.co/v/pizzagate/2919862
Vindicator ago
Nice catch!
Piscina ago
And Masonic chequerboard on head
derram ago
https://tweetsave.com/trumpvoter22/status/1293740449270599681
https://nitter.net/Trumpvoter22/status/1293740449270599681 :
This has been an automated message.
sAVAgeBeastN ago
https://mobile.twitter.com/Trumpvoter22/status/1293740449270599681/photo/1