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MercurysBall2 ago

https://www.standard.co.uk/lifestyle/london-life/the-socialite-network-do-the-super-rich-need-their-own-facebook-8084035.html

Count Erik Wachtmeister says he came up with the idea of an online social network for the elite when hunting boar on the Bismarck family’s Friedrichsruh estate in the northern German state of Schleswig-Holstein. “They have fantastic boar hunts every year,” he says, “there are suddenly 50 animals coming at you and it’s a real excitement, but then you can have three hours where nothing happens and you can have some good ideas.”

Within five minutes of meeting him in the living room of his suite at the Connaught, I had been told about his successful banking career with Lehman Brothers and elsewhere, about a company he set up raising private money for publicly listed companies (“It was amazing, I could talk to you for hours about that”), that he has always had “very strong people skills”, that he was born into a noble family, that he has met five US presidents and that his father was “maybe one of the most successful international diplomats of all time” who was so close to George Bush Senior that they played tennis together twice a week.

..Wachtmeister launched A Small World at the same time as Facebook went online. After membership had risen to hundreds of thousands, he left the project five years later, in 2009, following disagreements with investor and movie producer Harvey Weinstein, whom he blames for neglecting the site itself in favour of selling advertising. He says allowing the high-profile Weinstein to come on board was “a big mistake”.

The latest Wachtmeister intervention in the world of social media is the inelegantly named Best of All Worlds, which launched yesterday and has already built up 25,000 members on its pre-released iPhone app, including billionaires and members of royal houses, I am assured. He says it is a step ahead of A Small World, not to mention Facebook and LinkedIn. “I mean what has Facebook done really? It’s all about self expression and showing off.”

MercurysBall2 ago

Best of all Worlds instagram account: https://www.instagram.com/bestofallworlds/?hl=en

https://www.crunchbase.com/person/erik-wachtmeister#section-board-and-advisor-roles

Erik Wachtmeister is the Board Member at Properbuz.

https://gigaom.com/2008/05/19/419-a-small-world-well-remains-one-3m-revs-in-2007/

CEO Joe Robinson said it had been approached by large media groups including Conde Nast and Time Warner (NYSE: TWX) but investors were not keen to sell.

Comment: ultra-exclusive? when are journalists going to do some homework? it is middle class. Naomi Campbell hasn't signed into the site for four years. Paris Hilton quit three years ago. website traffic has tanked. there's not a single celebrity who uses the site.

you guys keep rewriting the same old garbage PR that this white elephant pumps out about 'ultra-exclusive'…