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think- ago

Most interesting find, thanks OP!

Here's the Alfa Romeo logo:

https://files.catbox.moe/jxz6iw.jpg

Here you can see how the logo developed over time:

https://files.catbox.moe/mtetjf.png

They started with a logo that looked like an exact copy of the Visconti heraldry in 1910, nowadays (since 1972) it's more abstract.

The left part of the logo (red cross on white ground) echoes the heraldry of Milan, where the car was manufactured when they started production.

I read somewhere that other Italian companies have the man/child-eating dragon/snake in their logo, too.

retreaux ago

I've read that the heraldry came to be synonymous with Milan, so it's possible business owner peasants like us may have simply adopted a local cultural icon as a means to appeal to customers. Alfa Romeo is no peasant business, however.