It's because if read the email on its own, you wouldn't think anything about it one way or the other. It wouldn't creep you out at all. You would actually have to buy into the elite pedophiles rule the world conspiracy 100% for the email to be suspicious. It's literally "you have to your mind in the gutter" stuff. Because otherwise, it's an innocent email from a grandmother trying to be funny and people are acting like it's John Wayne Gacy's secret diary. You have to have a prism distorting your view to think it's suspicious.

If you read that email in context of pizzagate as most everyone on here did, you are already primed to be thinking

SECRET CODE PEDOPHILES

These bring up strong emotions. And this distorting prism to view this email begins to be formed.

For the folks on 4chan or thedonald who started this, you can add in ENEMIES POLITICS

Politics is one of the strongest shapers of our emotions. (Think of the folks on this board who defended Roy Moore. Now swap in a Democratic politician with the same evidence. Do you think differently.)

The email was about a group of families getting together for a backyard party and a grandmother letting everyone know kids were going to be there probably running and around yelling and being kids. People are this board act like having adults and kids swim in a pool is unheard of and scandalous. I mean you've never been to family party at someone's house where there's a pool? You've never swam at public pool or a hotel pool.

Humans are not Dr. Spock. Not only do we tend to be irrational, we (all of us) tend to be far less rational than we understand and this often guides our thinking in ways we are unaware. Many brain studies have shown the parts of the brain involves evaluating evidence are often active at the same time as the parts of the brain involved with fear, anxiety, emotional responses and the perception of threat. There's a simple reason for this. Our brains evolved to quickly evaluate threats and to act quickly. Is that dark spot in those tall grass a lion? WE SHOULD RUN NOW! Folks who believe in overarching global conspiracies tend to be highly fearful. In this case, if you activate their emotions and anxieties--who wouldn't be emotional about their kids being preyed on by some creep-- you can easily overwhelm rational thinking.

Hatred of pedophiles will spike brain activity much, much stronger than the question of evaluating is this email actually coded language or not.

For example, if I gave you an email and asked you to read it and told you it might contain coded language about people in Adelaide, Australia discussing a surprise birthday party that will not make you emotional. I mean would you care one way or the other? Most likely not.

But if I tell you it's top political elites discussing sexual assault of children, your emotions will spike. If you already hate these people, it makes it that much easier to envision them as monsters and not parents and grandparents. They become the OTHER. It becomes much easier to project your fears on the OTHER, they are not human.