New pedo ring found in NZ

New pedo ring found in NZ (boards.4chan.org)

submitted 7.7 years ago by Precipitate

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Commoner 7.7 years ago

Could avocado exports be involved?

http://www.avocadosource.com/Journals/AUSNZ/AUSNZ_2005/SinkovichTony2005.pdf

**Marketing New Zealand Avocados in the United Kingdom and Europe **

What does the Market want? Our importers stressed the following arrival requirements before we shipped the first fruit: . • Green, hard fruit . • No chilling injury . • Sound internal condition . • Little external defects As we were preparing fruit for an early season market, green hard fruit didn’t seem to be a problem. However this did raise the possibility of picking “immature” fruit which in turn could lead to having fruit that was more susceptible to chilling injury than fruit picked in a more mature state.

Why New Zealand Fruit? When we prepared our business plan five years ago, the United Kingdom and European Markets were identified as markets that we could build a customer base around the New Zealand brand. Samples of product were sent and were met with positive feedback. In the UK, Marks and Spencer commented favourably on the colour, texture and flavour which they considered were key selling points to their customers. In Continental Europe, to attract a premium, our importer looked to service the Scandinavian Market with the larger sized fruit. This would help build a following for New Zealand Fruit for the future as well as attracting a price point that would keep “us separate from the pack”.

Preparation for the Market We were servicing a market that required fruit arrivals from mid October to mid November in order to receive the premium we required to meet the extra costs of getting the fruit to the market.

The Future As our New Zealand volumes increase it is imperative that we develop a global marketing strategy that positions size profile to a market that will generate the greatest grower return. To achieve this we are going to have to look outside of our traditional markets of Australia and North America and we are fortunate in that the market development that we have undertaken has positioned the New Zealand brand in the United Kingdom and European market place.

Tony Sinkovich