My journey started here. It's the german Hänsel und Gretel Stiftung (as in the fairy tale where those children got baked by a witch). It's motto is

thereby children can't get lost

They stand in critics for years now because of their "social franchise practise". Many believe it to be more interested in profit than saving children. Their logo happens to be wool which stands in absouloutely no connection to Hansel and Gretel. The yarn is forming a "Z" or "L", doesn't tell me anything. Anyone knowing what to make of it?

Chat from the Boylover Forum

find it here

Posted by kabouter, subject "My mother made me a boylover!":

--- Do you think if I gave her the wool she would make me one too?

Posted by just another mother, subject "it takes more than wool":

it takes a lot of love and patience. and tolerance of the odd ugly child.

The Woolmark Brand

This is the Woolmark Brand designed by Francesco Saroglia. Thing is: There is no Francesco Saroglia. The logo was designed by Franco Grignani. There are many explanations for why he published this logo under a pseudonym. For example this one that he was part of the jury who decided which logo would win and therefore couldn't take part with his real name.

After years of what Grignani (the daughter) describes as “elegant silence”, it was only in the 1980s that her father officially declared that he was the designer of the logo. “I was too young to understand his worries,” she says, “but I know that he kept silent for so many years, swallowing bitterness any time that people attributed that superb logo to Saroglia.”

Anyhow, it's a little messed up that even after he came out in the eighties the woolmark brand keeps claiming it would be by Saroglia, a guy who worked for the company as a graphic designer by this time. They even show a photo of him under the story of the alledged emergence.

Why do they lie about their logo?

Than I found this blog by a person who likes design and logos:

Did you know that the Woolmark symbol can only be used on products made of 100 percent wool? According to a study commissioned by Woolmark owner AWI, less than half of those who recognise the symbol globally know its purpose.

I couldn't find this study. Maybe you know how to find it. Am I right to think nearly everybody in the western world knows this symbol stands for products made from 100 percent wool? But maybe it's about something else than wool??? Logo could be a paedo spiral.

The Woolmark Company Pty Ltd is a subsidiary of Australian Wool Innovation Limited, a not-for-profit company owned by more than 24,000 Australian woolgrowers.

This is them. This is their aries spiral logo.

They have a category on their site "Where we invest". AWI f.e. invests in Sheep Production. Sheep Production is a perplexing term to a sensitive person like me. Please do me a favour, klick on the link and read this very special language (from my point of view) about sheep. Again I am very sensitive to language. What do you think about it?