Lee Coomber - the man behind the good humor logo (pizzagate)

submitted ago by Jeremy20_9

Many have noticed that the Good Humor logo is suspiciously close to the FBI's identified symbol for child love.

https://sli.mg/Noktp4

Flipped horizontally, it's basically a match. That could be coincidental, unless the designer knows his symbology too well for coincidences.

Good Humor is a Unilever brand, and Unilever teamed up with Lee Coomber to create it's logo, as discussed here: https://archive.fo/qqxb

The [Unilever] logo consists of twenty six icons intricately woven together to form a U...Working with creative director Lee Coomber, we used a fluid creative process...

Also, possibly of note from the logo, mention of "sauce": https://sli.mg/naDa0T

Lee Coomber is Lippincott’s Creative Director, for Europe and Middle East.

Here's an article he wrote demonstrating his deep grasp of symbols: https://archive.fo/NYCTQ

Here's his Linked-In profile: https://archive.fo/elTfx

When I checked it two weeks ago, he had displayed prominantly in his connections a Saudi businessman who had given him many skill endorsements. https://sli.mg/KSNU2s

He gave this interview https://archive.fo/w7Nr1

...in which he says:

  • working with Unilever was the his "ultimate proudest" career moment. (scrub to 25% mark)
  • "Design is to humanity as evolution is to nature."
  • "Needs to be seductive."
  • mentions spending a few years in Singapore (scrub to 15% mark)

Singapore, according to the FBI:

Singapore is a destination country for men, women, and girls from other Asian countries subjected to sex trafficking and forced labor, and a transit country for Cambodian and Filipino men subjected to forced labor on fishing vessels that stop at ports in Singapore. https://archive.fo/yUoo3

Then there's this from his recent exhibit: https://sli.mg/zBN4oz

Jeremy20_9 ago

yes, this not intended to be conclusive, and I hope it is not read to be.

However, two things are significant IMO:

1) It is impossible he didn't understand the subtext of the good humor logo. Now that's not to say, it is conclusive about him as a person; it could be a sly attempt to be subversive; but the scale of Unilever, a massive company, reduces that probability because they retain such tight control over branding, so if it is a joke, they are in on it, and I wonder if it is a joke.

2) Maybe this is unfair, but I think his Middle East connections are noteworthy. The media has done its best to hide from us the atrocities of Islam, but Saudi's have an exploitive, oppressive culture that would take a high-tolerance for corruption to situate there.

carmencita ago

Check out his linked in pg. Bander al-Asaker made some deal with UNESCO for a youth program. May be nothing but the org. Is compromised.

bolus ago

this is an interesting collection of information - but is it pizzagate related? is coomer associated with anyone we've looked at?

Jeremy20_9 ago

To be honest I didn't know where else to put it. There is a risk of making pizzagate overly inclusive of this info, possible leads, but it also has all the attention now.