I think now at this point it is doing more harm than good. Mostly because a lot of things are being deleted and search trends are being suppressed. Also, it just sounds silly and lends itself to ridicule. And of course as we all know this is much bigger than some pizza shop in DC. It may be a good idea to change tags when necessary but for now I am suggesting the War on Children. Pizzagate did the job to kickstart but the War On Children drives it home and is much more fitting.