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PeriWinki ago

There has been a lot of publicity about Hell Pizza, because of its provocative (i.e. lurid, bad taste, playful satanism) advertising which the stakeholders claim is light-hearted. The approach is to push boundaries of acceptability and cash in on the free publicity. The franchise have offended several groups including the Church (with its Hot Cross Pentagram Buns) Sir Edmund Hillary, Heath Leger and the Samoan community amongst others. A concise summary is on wikipaedia. https://en.wikipedia.org/wiki/Hell_Pizza

Here is a a paid advertorial issued after the creator of the original graphics brand Matt Blomfield was removed. http://www.stuff.co.nz/life-style/food-wine/78790234/the-history-of-hell-pizza

Cameron Slater's Whaleoil Beef Hooked Blog has had a long acrimonious battle with Hell Pizza or rather with the owners. Link to articles. http://www.whaleoil.co.nz/tag/hell-pizza/ Slater is a much despised controversial figure himself: https://en.wikipedia.org/wiki/Cameron_Slater http://www.whaleoil.co.nz/2011/07/go-to-hell/

Whilst there is no public evidence of paedomania there are a lot of parallels in the imagery and attitudes taken by those involved.
Personally I would not buy or eat a pizza from that franchise because the brand is part of the funky degeneration of popular culture.

NZHerald article on Blomfields defamation case against Slater http://www.nzherald.co.nz/nz/news/article.cfm?c_id=1&objectid=11339962