Grabbing their attention is key, we need to make sure the cover or front page has a piece of information that cannot be false like a wikileak emails from that lady to Tom about that spirit cooking bs or we can use my favorite leak which is handkerchief but using this leak, we would have to hope and cross our fingers they can tell the difference from an actuall conversation and coded language. The rest of this brochure could be whatever we want at the end of the day as long as we GRAB THEIR ATTENTION.