Netflix’s United States cancellation page reported a 187% increase in traffic on their website directly after the release of “Cuties.” This third party app tracks US Netflix users and reports when someone cancels their subscription.
Ariane Turley the lead media-industry consultant for SimilarWeb which tracked the massive spike in traffic, attributed it to the people's reaction to movie Cuties.
Some recent history on Netflix's reported subscriber base. While we discuss the spike in traffic on the cancellations page, it would be interesting to know the number of new subscriptions (which I don't know).
July 2020
Netflix (NASDAQ:NFLX) just had its best second quarter ever, adding over 10 million global subscribers. Subscriber growth was fueled by the coronavirus pandemic, as consumers sought out more home entertainment.
Subscriber numbers exhibited hockey-stick like growth in March and early April, but began to level off by May. By the end of June, Netflix's weekly subscriber net additions chart started moving downward. It actually started losing subscribers.
The biggest reason for the downward movement in subscriber numbers in June was that Netflix canceled a bunch of accounts of its own accord. The company announced plans to start suspending inactive accounts at the end of May.
Netflix said, "These inactive accounts represent less than half of one percent of our overall member base, only a few hundred thousand," during its announcement. Still, that can have quite an impact when they're all lumped into a couple weeks. The impact of future cancellations will be much less noticeable.
The 187% increase is noticeable, though the long term impact remains to be seen.
Jan 2020
Netflix has bought world rights, excluding France, to Maimouna Doucouré’s debut feature “Cuties,” which has its world premiere in Sundance’s 2020 World Cinema Dramatic Competition, and will then screen in the Berlinale’s Generation Kplus section.
The pic, playing under the Netflix brand, will be translated into more than 40 languages, and screened in the streamer’s 190 territories. In France, it will be released on April 1 by Bac Films, which is handling French rights.dditions chart started moving downward. It actually started losing subscribers.
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kestrel9 ago
Ariane Turley the lead media-industry consultant for SimilarWeb which tracked the massive spike in traffic, attributed it to the people's reaction to movie Cuties.
Some recent history on Netflix's reported subscriber base. While we discuss the spike in traffic on the cancellations page, it would be interesting to know the number of new subscriptions (which I don't know).
The 187% increase is noticeable, though the long term impact remains to be seen.