If he is being plastered over the front page of Reddit, that makes me think there is something to be gained. Follow the money right? Well, he raises the price of a drug sharply, and competitors introduce their variation onto the market at a much lower price and people eat it up. I think the conspiracy there is pretty blatant.
I also think he is being used as a "two minutes of hate" scapegoat to keep people distracted. I suggested to friends that it's a great thing this guy exists because he is causing other companies to market the same drug at lower costs and my opinion is met with anger. He is a "villain" to everyone.