This technique was developed by viacom at the height of the Mtv days on gen x by the likes of Garofalo. But it really found its home when Stewart brought it to comedy central airing right after SouthPark finding an easily influenced young millenial audience who were let down by the changing face of education that completely demolished critical thinking curriculum. Oliver, Stewart, Colbert, Bee, the list goes on of viacom alums who have now spread this subliminal mindfuckery like a virus.