Brandon Truxe, founder of skincare brand Deciem and cult budget range The Ordinary, has taken to Instagram to claim that he is closing down his company until further notice, due to alleged "major criminal activity".

In the emotional video, Brandon begs viewers to "please take me seriously", as he films from the back of a car, with two men, who he claims to be Deciem colleagues.

https://www.cosmopolitan.com/uk/beauty-hair/a23645535/founder-of-skincare-brand-deciem-announces-he-is-closing-down-his-company-until-further-notice/

The location of this Instagram video is none other than the White House itself. Here is the long caption with multiple names accused of unspecified crimes by Truaxe.

Without filters. A revolution is coming. Every one of you who has been laughing aT me will with certainty face criminal prosecution. Estée Lauder Companies Inc. has been the biggest stock promotion. Richard Duntas, Bernard Ass (LVMH), Marica “Tracy” (Bliss, Remedè, Soaper Due Per Shoe), Hyatt (Grand Hyatt, Andaz, er al), Marriott (St. Regis, W, Marriot, et al), So many porn “studios”, nearly all @deciem employees, most of “Hollywood”, Gill Sinclair, India Knight, Caroline Hirons, India Knight, RBC, BMO, Boots, KKR, most of the Lauder family, Estée Lauder Companies Inc., Karim Kanji, Antonio Tadrisi, DF Mc, LVMH, Dia Fooley, Michael Davidson, Hanif, Zark Fatah, Inditex (Zara, Massimo Dutti, etc), H&M, $100 monkey, Too Faced (founders too), TSG, Alshaya, Amanresorts, Erwin Zecha, Oliver Zecha, Steven R Riddle, the Coc and Corcky managers, PRIDE organizers, IT Cosmetics, Nicola L ReadingTons, all of Dishoom, All of Delaunay, David Yurman, Tom Ford, Tim Cooke. McKesson, Rexall, Jamin Asaria, David Jackson, York Heritage and others — sentencing doesn’t begin with any point but sentences like this one do. Ben Affleck, Brad Pitt, George Clooney, Michael Less, Stephen Spellberg e.T., AON are also included with certainty. ARGO stood for “Ali Roshan GO”. You idiots. Father, please please be safe if you can for the next few hours. I love you all. -Brandon (RIYADH, please be EXTREMELY CAREFUL in the next few hours). Aurora (TSX) : you are finished. Michael Basler, Gordon Wilde, David Trinder, Eric Jacobs, Allan Gerlings, Dalton Pharma SS, Michael OH CON ELLE, Charm IS T A 007, Robert Jones, Cascade, Prince Al Walid, The White Company, Obagi (brand and doctor), Freedom Health, ESHO-isT, Alexandru Serban and baggage, Apotex: Goodbye also. Peace is coming. 🦁🦋 🐪. It’s clear now. @esteelaudercompanies **@richardbranson @realdonaldtrump **@gowlingwlg_ca @zuck @musicianjessecook, et. al.

I've added some bold to highlight parts I feel deserve attention.

From what little I know of this guy he seems like an unconventional businessman. He took over his company's Instagram and used it as a personal account. He's been attacked for showing sympathy towards Trump. Apart from being odd, he also has some very serious accusations made about his temperament and treatment of his staff who have accused him and others of bullying. He mentions being a drug dealer in the article and this could be an explanation for his behaviour. It's also a handy excuse for anyone wanting to dismiss these allegations.

Here's something interesting from a very negative article on Elle:

For the record, the company is wildly successful. Though it was founded in 2013, over the last year it catapulted to popularity across social media and aggressively expanded store opening plans to Melbourne, Sydney, Seoul, the UK, and the US. It is projected to earn $300 million in sales in 2018 and, last summer, Estée Lauder made a minority investment (it owns 28 percent).

Huge amounts of money and aggressive expansion could be signs of something corrupt going on and fit in with these vague accusations. But does it have anything to do with Pizzagate?

Well what do Affleck, Clooney, Pitt and Spielberg have to do with a make up company? Pitt is linked to Angelina Jolie and the adoption of African babies. There were also rumours of abuse of the children. Clooney is a major PG suspect as is Spielberg. Affleck I can't remember too much about but he is certainly a troubled individual. Truaxe also refers to 'so many porn "studios"' and I'm not sure what his quotation marks are implying. That the studios are just fronts for something else perhaps? Prostitution? Drugs? It would hardly be surprising but again how does this fit in with his skincare company?

He also pleads with some of his friends to be careful as if he fears for their lives. This could only mean the crimes he refers to are very serious for the people he's accusing. He also tags in Richard Branson, another PG suspect as well as Donald Trump. Has he gone to the White House for protection?

My theory on how skincare may be linked to PG is through its use within Hollywood and modelling. Did they find themselves involved in being part of child trafficking where underage kids from around the world were promised acting/modelling stardom but then used for sex? When we discuss these sex trafficking rings its always the big players we focus on but we forget about the people who would also be constantly around. Make up is very important and always needed to be refreshed. On a more sinister note it's also useful for covering up bruises.

It is easily dismissed all of this as the man seems to have the right behavioral problems for the public to view him as an incoherent drug addled madman. However if the media jump on this from the angle of ridiculing conspiracy theories it may be worth keeping an eye on.